MISWEAR was born after the union of efforts of several Spanish footwear craftsmen with a wide experience in the exclusive manufacture of leather footwear for women and a start-up specialised in the commercialisation of footwear on the Internet, with a common purpose: "digitalise footwear fashion in order to reduce the price and maintain the quality".
MISWEAR is one of the first digital native brands in the footwear sector focused on internationalisation, which through eCommerce m a unique means of direct sales to the consumer, and manufacturing in Spain, can afford to reduce the steps with less added value in the distribution channel to offer a unique shopping experience and an excellent value for money.
MISWEAR was conceived as a global brand to suit the lifestyle of the working, urban, cosmopolitan woman in every corner of Asia. In other words, a brand designed to meet the requirements of asian consumers with European style, maintaining balance between confort and design.